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It is easier than ever before to start a dating website, you don’t need to be a programming or design professional.The tools are there, the hard part is putting together a concept that will attract people as members. Not only are they profitable, in 2008, online dating sites were credited with helping set-up over 120,000 marriages.As more and more singles migrate to free social networking sites, however, the profitability of dating services is narrowing to those services with the best reputations and largest network communities.One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.Level of Competition in the Online Dating Industry Online dating Web sites are facing ever-increasing pressure due in part to social-networking sites, but lucrative advertising and subscription revenue keep a high number of companies competing in the area.The surges in the popularity of sites such as My Space and Facebook have drawn attention away from dating Web sites.Starting a dating site for specific parts of the country could help people meet who may otherwise miss each other.In a study conducted by Sterling’s Best Places, cities such as Houston, Texas; Wichita, Kansas; and Louisville, Kentucky lack adequate meeting places for singles, and therefore could make viable options for a dating site. Starting a dating site for singles over 50 could fill a niche that is rarely addressed by other dating sites.
In 2009, about 0 million was spent on marketing for online dating service websites.
The Internet has changed the way we get our news, watch television, read books and shop. Unknown to many people, these sites typically generate more revenue than online pornography, despite the discovery of occasional scandals.
In fact, online dating sites rank as the third most popular compared to other paid content sites that fill Internet.
General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.
Not surprisingly, members of online dating sites aren’t always completely honest.Many people patronize online dating sites for their convenience.