Red hot dating
No one is eager to be painted with the “superficial dating app” brush, even if in this case, the glove certainly fits.
However, the company has been making its first steps toward expanding the Tinder experience beyond dating, launching a new feature called “Matchmaker,” which enables users to create matches between any two Facebook friends for any purpose — flirting or otherwise.
In fact, since launching in October, Tinder has spread like wildfire — a fact that, as we reported in May, has had investors and potential acquirers drooling.
Today, Tinder co-founder and CEO Sean Rad tells us, users have rated over seven billion profiles, and the app has served over 100 million matches in all (and is currently adding 1.5 million matches/day and growing, he says.) Yet, for a mobile-first startup, Tinder has been missing a huge piece of the smartphone puzzle: To date, the app has only been available on the i Phone.
With enough runway and plenty of interest, Tinder has also begun to focus on international markets, as the CEO told us at the time that over 15 percent of its users now hail from outside the U. Going forward, the startup has begun focusing its international efforts on the UK, Canada, Australia, Latin America (particularly Brazil and Mexico), Germany, France and Japan and is in the process of adding further language support, localization and is hiring local reps in each of these countries.
Drawing on the same addictive formula behind Hot or Not, Tinder allows those in search of a date (or a little casual flirting) to swipe through Facebook-powered profiles of prospective matches, accepting or rejecting based on visual appeal.